RBI ropes in Amitabh Bachchan for buyer consciousness marketing campaign


The Reserve Bank of India has roped in Bollywood megastar Amitabh Bachchan for the buyer consciousness marketing campaign. The marketing campaign goals to forestall gullible account holders from being duped by fraudsters.

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As a part of the RBI’s public consciousness initiative, the regulator will maintain informing clients about dos and don’ts that need to be adopted by them to transact safely and securely. The regulator has been working the marketing campaign for greater than a 12 months not solely in English and Hindi however in varied regional languages for max attain. It retains on repeating the message so that folks don’t neglect their rights and duties.

Important takeaways for all aggressive exams: 

  • RBI twenty fifth Governor: Shaktikant Das; Headquarters: Mumbai; Founded: 1 April 1935, Kolkata.


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