RBI ropes in Punjabi rapper for consciousness marketing campaign on cyber fraud



The RBI has roped in Punjabi singer-rapper Viruss in its public consciousness marketing campaign. The marketing campaign additionally contains Viruss’ common 2017 Indie hit ‘Bam Bhole’ that was recreated for Akshay Kumar-Kiara Advani starrer Laxmii. As cyber frauds proceed to extend, the Reserve Bank of India has undertaken an uncommon measure to unfold consciousness.

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About the notice marketing campaign:

  • The apex financial institution that has been very energetic on social media because the lockdown urges tech-savvy netizens to remain alert or ‘satark’ in opposition to frequent fraudsters and cybersecurity threats, together with in UPI.
  • The RBI has been operating the marketing campaign ‘RBI Kehta Hai’ on social media accounts since 2016 however has by no means been accompanied by peppy music.
  • Since 2016 when it created the tagline RBI Kehta Hai, the central financial institution’s communication has been centred on monetary literacy and public consciousness in direction of frauds, and so on.
  • The financial institution makes use of social media to speak in regards to the amenities it affords for senior residents, cybersecurity, digital banking, and setting limits on card transactions.


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