Petroleum Ministry launches ‘SAKSHAM’ marketing campaign



The Ministry of Petroleum and Natural Gas has launched a month-long mass consciousness marketing campaign titled ‘SAKSHAM’ to unfold consciousness about inexperienced and clear power. The marketing campaign has been organised by the Petroleum Conservation Research Association (PCRA), to inspire customers to change to cleaner fuels and usher in behavioural change to make use of fossil gas intelligently. The marketing campaign will unfold consciousness about seven key drivers that Prime Minister Narendra Modi had lately talked about.

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About SAKSHAM:

  • SAKSHAM stands for Sanrakshan Kshamata Mahotsav.
  • The pan-India marketing campaign would come with numerous actions equivalent to cyclotron, farmer workshops, seminars, portray competitors, CNG automobile driving contest, and many others to unfold consciousness amongst plenty about some great benefits of utilizing clear fuels.
  • They embrace transferring in the direction of a gas-based economic system, cleaner use of fossil fuels, higher reliance on home sources to drive biofuels and elevated use of electrical automobiles.

Important takeaways for all aggressive exams:

  • Minister of Petroleum and Natural Gas: Dharmendra Pradhan.


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